Ahwak---- is a perfume brand inspired by the diverse expressions of intense romantic love found in classical Arab culture, capturing its depth, passion, and timeless devotion through scent.
The client was undergoing a rebranding phase and required a fresh direction that would accurately reflect their vision. With three main perfumes in their line, the brand wanted a video ad for each fragrance that would tell the unique story behind each scent.
OUR APPROACH
'Ahwak' in Arabic means a different kind of love. Each perfume is named after a distinct form of love: Ishq, Hayam, and Gharam—each representing a unique definition of love. We decided to highlight these specific definitions through the visuals we aimed to create.
Ishq
Love that is Fiery & consuming, Igniting the Heart
Hayam
Love that is Enchanting, Surreal & Hypnotic
Gharam
Love that is Everlasting, Deep and Mature
3D MODELING & RENDERING
We built 3D models of the perfumes, the branded box, and the discovery set — using 1:1 textures to perfectly match the real-life products for the client's website.
3D CREATIVE IMAGES
A series of creative 3D images we created to showcase the character of each perfume and explain the kind of love they represent.
LOGO ANIMATION
A series of creative 3D images we created to showcase the character of each perfume and explain the kind of love they represent.
Brandpapa.digital®
