Fatbroccoli-----Ready Meals
The concept of ready meals has transformed into a modern self-service vending machine experience. It provides ultimate convenience, serving as a one-stop shop where you can select from a wide variety of delicious food options for your lunch or dinner.
Our Approach
When brainstorming the brand's name, our aim was to steer clear of boring names and instead create something memorable, keeping in mind brand's millennial target audience. "Fatbroccoli" embodies an oxymoronic essence- a figure of speech in which two seemingly opposite words or ideas are combined to create a unique and often thought-provoking expression.
Branding & Packaging
We selected a white color scheme in the packaging design and emphasized high-quality, close-up images of the dishes. The brand itself refrains from using any additives or preservatives, and therefore, we aimed to emphasize the purity of the ingredients and the delectable nature of the meals.
Vending Machine Design
We adopted a similar approach for the design of vending machines, prioritizing a clean and straightforward aesthetic with prominently placed, large, and easily readable titles that can be seen from a distance.
Social Media
We love everything in motion, as life itself is a continuous journey. That's precisely why we've incorporated stop-motion videos as it's creativity and dynamic creates memorable content.
Details
Brand creation process is a commitment to the little things that make a big difference. From delivery boxes to every tiny detail, we're all about infusing friendliness and simplicity into client's experience.
Brandpapa.digital®
